Ubisoft published the game for most territories (the Americas, EMEA, Oceania, Southeast Asia) in August 2017, whilst Nintendo themselves published the game for Japan, South Korea, Hong Kong, and Taiwan in January 2018, although Ubisoft would later re-publish the game digitally for Hong Kong in June 2018. The game also offers paid add-on content with new weapons, challenges, and a story expansion focusing on Donkey Kong. A Versus mode was added through an update, enabling players to battle each other locally. The game presents a single-player story mode, which involves the above, and a local co-operative mode with separate stages in which multiple human players can face off against enemy Rabbids.

Each character's abilities in battle can be customized and upgraded via a skill tree. Throughout their journey, the heroes frequently engage in turn-based battles with enemy Rabbids during which they must complete objectives such as defeating a number of enemies or escorting a supporting character to a certain spot. In overworld sections, the player takes control of Beep-0, a robotic assistant who guides characters in tow and can perform various actions to solve puzzles and find secrets. The game sees Mario and his friends trying to restore order in the Mushroom Kingdom after Rabbids invade and fuse it with their own world using a powerful merging device. It is the first tactics game in the Super Mario franchise, and it also incorporates some role-playing elements. Mario + Rabbids Kingdom Battle is a turn-based tactical title for the Nintendo Switch and a cross-over between the Super Mario franchise and Ubisoft's Rabbids series, being the first in the Mario + Rabbids series of games.

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